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What is Taught?

How Does it Work?


Who Are We?

How Much?

Firmly Founded School


A virtual event for school communities to inspire resilience, confidence, healthy habits, and life leadership at all levels.

Dear School Leaders

We get it. You struggle every day to get students to be motivated, accomplish at high levels, manage stress and anxiety, and create a positive culture.

There are so many other nuts-and-bolts-type stuff you need to deal with, especially during a pandemic.

That's why we have created this virtual event to help you get your students, staff, and community the mental and emotional tools they need to create more happiness and success in their lives.

Is it possible to have a virtual event that students want to attend and actually helps them become more resilient?


What Is Taught?

School is designed to teach "hard skills," like reading, writing, and arithmetic.


"Soft skills" include skills like emotional resilience, self-image, motivation, and relationship building.


Soft skills are often overlooked in schools. They may exist in the form of positive posters or motivational slogans, but how to actually do those mantras or make those choices are often never taught.

This is where the Firmly Founded School comes in.

We are a group of certified coaches for teens with a mixed background in education, social work, and motivational speaking.

And we are EXPERTS at teaching the soft skills.

Soft skills will multiply the hard skills of students and staff, leading to more efficiency, an increase in academic performance, and a decrease in behavioral problems.

This virtual event is designed specifically for schools in full distance learning (works for hybrid, too). This all day event will give practical skills to each community member:

Students will be able to

  • feel more in control in their lives​

  • learn to manage big emotions

  • get things done with less stress

  • create self-confidence and motivation

Teachers and Admin will be able to

  • strengthen workplace culture

  • work more effectively and free up more time

  • set up and execute effective discipline measures

  • use these tools to help their students

Parents will be able to

  • connect more with their teens

  • create and enforce boundaries in the home

  • manage their own stress and emotions

  • help their teens make important decisions about their future

How Does It Work?

Assemblies, breakout rooms, and games.

All done virtually.

We will meet your students and staff where they are, whether you are a Zoom or a Google Meet District.

We Plan Ahead

We come from a background in education, so we know what it takes to put together a successful event for students, staff, and parents: communication.

That's why we meet with the important people on your team to figure out how our event can be the most effective for your community.

We'll communicate with your counselors, techs, ASB teacher, office staff, administration, and teachers to get info out and take info in to help ensure a smooth and powerful event for all.

A Schedule for All

Below is an example of an outline of the day. We will customize the assembly schedule for your site.

Example Schedule

  • 8am Kickoff Assembly

  • 9:30am Breakout Rooms #1

  • 10am Breakout Rooms #2

  • 11am Breakout Rooms #3

  • 12pm Lunch!! 

  • 12:30 Lunchtime Games 

  • 1:00pm Student Project

  • 1:00pm Teacher/Admin Breakout Rooms #1

  • 2:00pm Teacher/Admin Breakout Rooms #2

  • 3:00pm End Meeting and Giveaways!

  • 6:00pm Parent and Community Event Kickoff

    • 6:30 Breakout Room #1

    • 7:30 Breakout Room #2

    • 8:30 Q&A Hangout?

Example of Breakout Sessions (depends on availability of speakers)


For Students

  • What Should I Do After high school?

  • Navigating Social Media as a teen girl

  • Turning Self Criticism into Self Compassion

  • Money Basics

  • Stop Ghosting Your Goals

  • How to Have Less Awkward Conversations

  • Stop Freaking Out (Anxiety and Panic Attacks)

  • Getting it All Done


For Teachers and Admin

  • Classroom Management is Mind Management

  • Getting it All Done

  • Knuckleheads

  • The Empowered Principal

  • Lessons from the Discipline Office - Opening Up Reluctant Teens


For Parents and Community Members

  • How to Teach Your Teen to Choose (Giving Your Teen A Choice)


All sessions are recorded and given to the school to use.


Teens are struggling and the tools to help them are out there!

One moment motivated us to do this.

The day we heard that one high school has had three suicides this year already, and first semester wasn't even over.

As a team we said, "This is enough."

We recognize that schools have many great resources, passionate counselors and psychologists, all available for students if they reach out.

But students don't always reach out.

This is why we set to work designing an experience for ALL students that isn't marketed as a "mental health" or "emotional resilience" event, but one that builds excitement and uses language that gets students curious rather than closed off.

Most of the language on this page the students will never see. This is for you, the school leaders.

For example, instead of calling a breakout room:

"Three Ways to Help You Self-Motivate"

We call it this:

"Stop Ghosting Your Goals"


The change is subtle, but it's everything.

This isn't an event driven by the worry of the adults in their lives, but an event powered by everything the students want their lives to be.

Who Are We?

Certified Teen Coaches

Our Collective Background:

  • social work

  • education

  • school administration

  • foster parenting

  • public speaking

  • teen coaching

  • parent coaching

Meet Us

Ali Terry

Ali has an undergrad in human development and a masters in social work. She has 4 kids of her own, her oldest being a teenager, and has worked with many teenagers over the years in different capacities. She loves teaching, encouraging, and supporting parents as they navigate the fascinating road of parenthood.

Angela Kelly Robeck

Angela is the creator of The Empowered Principal Podcast and author of her first book, The Empowered Principal. A former teacher, instructional coach, principal, and district administrator, Angela has over 25 years of experience in education and is currently the founder and CEO of Angela Kelly Coaching and is a certified life coach for school leaders. She helps school leaders navigate mental and emotional demands of the job and empowers them to build work life balance while creating high impact for their school.

Ben Pugh

Ben loves working with parents and teens. From being a knucklehead teen himself who struggled in school, to being a high school principal for 5 years and a foster parent for 10 years, he has helped hundreds of teens and their parents. Ben helps parents keep challenges in perspective, connect with their teens, and have a powerful impact on their lives.

Darbi Brisbon

Darbi has raised one teen successfully and is currently in the process with 4 more. She has a blended family and knows how to love and guide step children. Her experience as a young adult coach has helped her to understand what teens and young adults are thinking and she passes that understanding on to you.

Joey Mascio

Joey has a Masters in Education, has worked with teens at both the high school and middle school levels, and has a background in performance and improv comedy. He loves helping parents get to a place where they can motivate, teach, and enforce boundaries with their teens while not becoming the enemy.

Want Personalized Help?

"Ben is a fantastic coach! I always come away from our sessions with new insight and greater understanding. He is quick to see right to the heart of my issue and helps me to overcome my own limiting thinking. I highly recommend him as a coach!"

—  Marika

Join Today

$97 a month

Get the Founding Member Price now and keep it forever!

(Regular price is $147 a month)